ABOUT WERKSTATT CREATIVE

 

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WERKSTATT CREATIVE  IS A FULL SERVICE CUSTOM BRANDING COMPANY THAT SPECIALIZES IN VIDEO, PHOTOGRAPHY,  MARKETING AND BRAND STRATEGY.

BASED IN EDMONTON CANADA, OUR CLIENT BASE SPANS CANADA AND THE U.S.. WHILE GROWTH BEYOND A REGIONAL SPACE ALLOWS THE EXPERIENCE OF NEW AND DIFFERENT PERSPECTIVES OF BRANDING, KEEPING UP WITH CURRENT AND MODERN TRENDS WHILE NOT BEING AFRAID TO BREAK THEM DOWN IS THE KEY FACTOR IN EVERY PROJECT THAT COMES OUT OF THE WERKSTATT STUDIO. 


THE TEAM

Travis Nesbitt || VIDEOGRAPHY

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Travis has been making video and photo content since 2007 but officially he started his professional videography & production business 3 years ago. He mainly focus’ on brand development and works with many award winning bands and musicians in Canada. He has since expanded his services and now specializes in business promotional content, interview and journalism/documentary, and UAV (drone) camerawork.

Over the past years, Travis has grown his business by working with small local clients all the way to some of Canada’s largest companies and musicians, including the The Washboard Union (Warner Music ), Dan Davidson (Invictus Entertainment) Big Valley Jamboree, Naked and Famous Denim and Yellowhead Brewery to name a few.. Travis has won the Alberta Country Music Award ( Video of the Year) two years in a row and was nominated for Canadian Country Music Awards Director of the Year 2017. 

Travis likes to bring his small community attitude to all of his work. At all times he maintains a professional, friendly and personal attitude. He regularly sends progress reports while editing and is available by phone or email at all times for changes during post-production.


Heiko Ryll || photoGRAPHY

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Heiko Ryll is an artist whose passion vets his work. His youth was spent dreaming of being a performer - someone who loses themselves in their craft every night. But aging has changed Heiko’s intention behind his artistry - maybe it isn’t performance or praise he needs, but rather a feeling of transformation. By cutting his teeth on Graphic and Web Design, with over twenty years of experience, it was photography that gave Heiko the opportunity to combine performance and purpose. Performance is unique in its moments, offering gratification of emotion and feeling.

It has been Heiko’s study of Caravaggio, the Italian Baroque painter, that has shaped much of his artistic process. Caravaggio’s painting techniques regarding Tenebrism and Chiaroscuro (extreme contrasts of light and dark to heighten dramatic effect) have been the crux of Heiko’s distinct style, where originality and homage intersect. And photographing live performances in music, dance, and theatre is not just simply documenting the show, but rather finding the microcosms in performances, giving different light, angles, or stories behind the obvious. It’s about giving the viewer another experience contrary to the usual.

Heiko is constantly pushing himself to challenge his own creativity. Be it fashion, hair photography, or such, it’s about being himself and letting life and spontaneity inspire the visual nature of his work. Mistakes are welcomed and patience is key. In studio, where he photographs hair and fashion, his disposition has garnered Heiko appraisal from top brands in the hair industry like Revlon Professional, Wella International, Sebastian International and American crew. His work led him to photographing finalist collections at the Contessa Awards for the past three years. 

As society grows, so does technology; therefore, mastering the art of tradition is key to integration and expansion for a contemporary audience. Heiko knows that art is understanding our past, and creating now, to change our future. 

 


Rob LeLacheur || MARKETING AND DIGITAL STRATEGY

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If we were playing hockey, you’d be the star centre. On your wing, would be the gritty, creative, get er’ done, goes into the corner… winger Rob LeLacheur. He is the Principal of Road 55.

Rob is a business guy, family man, old hockey player, artist, comedian in hiding, event producer, community builder and connector.

If it involves business and creativity with a big splash of sales, that is where he excels. He has enjoyed over 20 years of various media sales and administrative roles which started with his first sales role at the Edmonton Sun fresh from the NAIT Business marketing program.

He has spent the past six years creating value in content enhancing the growth of businesses in both small community and large metro markets. This work has involved all aspects of traditional media along with best practices in digital and social platforms. Along with media, he has held leadership positions in the entertainment and event business, as GM of the Apex Casino along with the creation and running of events like Eek Fest, Road Rage Street Hockey tournament and the Seven Music Fest in St. Albert.

 

In addition to his work, he’s always been very involved in community organizations and events. He is the former chair of the City of St. Albert Brand Leadership team, which oversaw the creation and implementation of the city’s new brand. He also served as member of the St. Albert Economic Development Advisory Committee and was the President of the St. Albert Chamber of Commerce in 2008.

With a strong sports background, Rob was a member of the 1992 Memorial Cup champion Kamloops Blazers. He also was a member of both the 2002 & 2010 Grey Cup organizing committees and a founding member of the Edmonton Eskimo Gridiron Gang. Under his leadership, Road 55 is the architect of Creativity, Strategy, Execution and Relationships for the success of their clients.